A sequence of full web page commercials on ante-natal care had been placed in native newspapers within the Region. Set out listed here are the findings of two studies of the impact of the publicity marketing campaign. The first reveals how far folks’s information of what to do during pregnancy was altered by the publicity, and the second shows what folks considered the adver tisements themselves and the further info sent to them on request. The second survey showed that the ads were well acquired by those that sent in for extra informa tion about the subjects coated within the ads. The pamphlets sent to them on request, and selected by health education officers as appropriate, contained in lots of circumstances material individuals welcomed and had not received from some other supply.
- The data and expertise required of the health education specialist role, the method by which that function was